In Healthcare, the biggest opportunities hide in plain sight.
Physician groups, PE roll-ups, and healthcare platforms bring US in when traditional approaches plateau. WE don't optimize operations; We Identify untapped revenue streams and optimization opportunities in your existing model.
What have other clients experienced?
- Shaped healthcare GTM for a Fortune 100 firm; now generating billions in net-new revenue
- 40% EBIDTA LIFT for a multi-specialty group without any new Physicians, STAFF, or software
– turned around and scaled a startup from DTC pre-revenue to an erisa-funded benefit with 6.4M covered lives, $9.5M raised, and distributed by some of the largest benefits and broker companies in the world
– Built $94M+ qualified pipeline, drove $35M+ in capital raised, and rebuilt ops for value based care contracts with some of the most well-known healthcare enterprises in the u.s.
210 Healthcare: founded by healthcare operators
You Need someone who goes beyond incremental, while keeping the risk profile just as low
Hi, I’m Kate McGinley. I’m the founder and Managing Director of 210healthcare, where we specialize in finding untapped value in healthcare delivery organizations.
While others focus on operational efficiency, we capture structural opportunities: in your contracts, market position, and payor relationships.
Multi-specialty groups & large practices: Fragmented ownership structures, frustrating payor negotiations, and slow claim submissions (let alone A/R days) are table stakes. Every group has hidden leverage that doesn’t require asymmetrical risk on you and your team to realize. We show you how to address table stakes quickly, then turn obstacles into assets.
PE healthcare roll-ups: You’re achieving solid returns through consolidation. We find the structural plays that transform good returns into exceptional IRR through market positioning, not just margin improvement.
Healthcare platforms: Whether imaging, ASCs, or specialty clinics, the next growth phase isn’t in doing more of the same. It’s in the strategic assets you already own but haven’t monetized.
Working Together towards success
GROWTH ISN'T ALWAYS ABOUT DOING MORE. SOMETIMES IT'S ABOUT SEEING WHAT'S ALREADY THERE.
Traditional consulting optimizes what you do. We reveal what you have.
Healthcare value concentrates in unexpected places:
- Contract Architecture: Payor regulations create leverage, and employer and government programs offer hidden channels
- Market Dynamics: Geographic positions become competitive moats, and clinicians natural practice patterns create pricing power
- Revenue Design: Capture table stakes improvements quickly, then go beyond into net-new growth. We’ve turned cost centers into profit-generating functional areas, and introduced new lines of business with minimal lift or risk.
Our Process:
- Phase 1: Comprehensive analysis of contracts, market position, and revenue operations
- Phase 2: Identification of specific value opportunities with clear capture strategies
- Phase 3: Prioritized implementation roadmap
- Timeline: 30-day discovery, 12-18 month value capture
FAq
Who do you typically work with?
Healthcare delivery organizations ready for strategic growth. PE firms building healthcare entities. Physician groups considering partnerships or exits.
What exactly do you do?
Our engagements typically include contract optimization, market repositioning, service line/institute expansion, and strategic partnership opportunities. Think strategic advisory meets revenue architecture.
What kind of results can I expect?
The outcomes depend on your starting point and goals. Most clients see 20-40% revenue growth through better positioning and value capture. Exit multiples often double through strategic repositioning. The opportunity size varies, but typically ranges from $10M-$50M in unrealized value.
How do you approach scaling in healthcare specifically?
Healthcare scales through strategic positioning, not operational efficiency alone. We identify your unique assets, with a particular focus on market position, referral networks, and payor relationships, then architect how to leverage them for growth.
Can you help us raise capital?
Yes. I help position healthcare companies for optimal valuations by uncovering and articulating hidden value. When investors see documented paths to capture $50M+ in additional revenue, valuations reflect that potential.
What does working with you look like?
We start with a focused conversation about your current position and ambitions. If there’s potential, we move to engagement, which starts with a flat-fee, six week, comprehensive discovery sprint: analyzing everything from payor contracts to competitive dynamics. You receive a detailed value map and implementation strategy.
How much do your services cost?
Discovery engagements start at $30K. Implementation support varies based on scope. I work with organizations where the opportunity and desire for growth justify the investment.
Do you do equity only engagements?
No. For some PE and family offices, we offer portco-wide services for a flat retainer plus carry.
Why should I work with you instead of hiring a full-time CGO/COO?
Our propretary framework is built on pattern recognition from designing billion-dollar strategies and building healthcare platforms from scratch. A full-time executive optimizes your current model. We focus on revealing bigger ones.
How do I get started?
Schedule an intro call. We’ll discuss your current position and growth ambitions. Within 15 minutes, we’ll both know if there’s significant untapped potential worth exploring. You can book an introductory call here.
Why the boat?
Because healthcare shouldn’t feel like you’re white-knuckling a storm with no compass or instruments.
Because the best opportunities in healthcare require seeing beyond the immediate horizon. Most leaders are too deep in daily operations to see the strategic possibilities. Different vantage point, different outcomes.
What Clients Say
About Me
Anna Marie
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