Clarity for Complex Growth Challenges
Driving buyer-aligned growth for health tech founders, VCs, and executives ready to scale smarter.
About Me
Meet Kate McGinley
Simplifying complexity to drive scalable, sustainable growth in health tech.
I’m Kate McGinley, a seasoned healthcare growth strategist. I specialize in aligning products, pricing, and execution with real buyer behavior. My expertise lies in navigating healthcare’s unique challenges to uncover opportunities that deliver measurable results. Whether you’re a founder looking to scale or an executive seeking clarity, I provide tailored strategies that meet your goals—and your market’s needs.
How I Help?
Your Growth. My Expertise.
With over a decade of experience navigating healthcare’s complexities, I’ve helped startups secure millions in funding, align go-to-market strategies, and scale operations to support exponential growth. Whether you’re an emerging founder or an established leader, I’ll provide the roadmap to align your product, pricing, and execution with real buyer behavior.
Questions About Scaling Smarter? I’ve Got Answers.
Who do you typically work with?
I work with health tech founders, venture capitalists, and executive leaders who need strategic guidance to scale their businesses.
What exactly does a Fractional CGO/COO do?
I act as your Chief Growth Officer or Chief Operating Officer—without the full-time cost. I step in to tackle strategic and operational challenges, from building revenue engines and streamlining operations to aligning your product with market needs.
What kind of results can I expect?
The outcomes depend on your starting point and goals, but here’s what I’ve helped companies achieve:
- Revenue Growth: 2x–5x increases by optimizing GTM strategies and sales execution.
- Operational Scale: Built systems that support exponential growth while staying lean.
- Market Alignment: Transformed products into solutions that buyers actually want, leading to faster sales cycles and higher contract values.
How do you approach scaling in healthcare specifically?
Healthcare is its own ecosystem, with complex stakeholders, regulatory hurdles, and compliance needs. I help you align your product with payor, provider, and patient incentives so your solution fits seamlessly into existing workflows.
Can you help us raise capital?
Yes, but only if it aligns with your goals. I’ve pitched to investors, secured millions in funding, and helped companies position themselves for sustainable growth.
What does working with you look like?
- Step 1: Discovery: We start with a deep dive into your business, goals, and challenges.
- Step 2: Strategy: I’ll create a clear, actionable plan tailored to your priorities.
- Step 3: Execution: I’ll either guide your team or roll up my sleeves and implement the plan alongside you.
- Step 4: Results: Regular check-ins to measure progress and refine the approach as needed.
How much do your services cost?
My rates vary depending on the scope of the engagement. Typically, fractional engagements start at $15,000-$25,000/month, depending on the level of involvement required. For one-off projects, we’ll scope the work together and agree on a flat fee.
What if I can’t afford a fractional executive?
If a full engagement is out of reach, let’s discuss advisory options or a project-based collaboration. I also offer one-off strategy sessions for founders who need quick, actionable insights to tackle specific challenges.
Why should I work with you instead of hiring a full-time CGO/COO?
Hiring a full-time executive can be expensive, time-consuming, and risky-especially if your needs are evolving. By working with me on a fractional basis, you’ll get:
- Executive-level expertise without the overhead.
- Immediate impact without a long onboarding process.
- The flexibility to scale my involvement up or down as your needs change.
How do I get started?
Simple-just Book A Call. We’ll discuss your goals, challenges, and whether we’re a good fit. If it’s a match, we’ll hit the ground running.
What My Clients Say
About Me
Anna Marie
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Certification
